Membership content

Karen Sheffer, Director of Product Marketing at Hibob, shares real-life strategies that you can use to scale product marketing for internal and external success....

A good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today....

Want your product marketing to really turn heads? Then pay attention to Karen Cohen. She's breaking down how PMs need to tailor their strategies based on where the company is at. Early stage? Focus on ARR. Growth stage? NRR is your new best friend. Mature company? GRR is gonna be your guiding light....

I’m here to share how you can differentiate your product and company with competitive intelligence (CI). Spoiler alert: if you don't understand your competition, it's really tough to highlight what sets your product apart....

This is a blueprint that can be applied not just to finance, but to any software as a service (SaaS) organization, and particularly to any enterprise expanding their portfolio into digital solutions....

I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....

Knock, knock. Who’s there? Product marketing. Product marketing who? Exactly. That's what this article is all about. If your company's response to 'product marketing' is 'who?', then you're far from being indispensable. We’re going to look at how you can change that....

In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....

Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....

I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....

When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....

Hi, my name is Jony Tabuteau, Senior Product Marketing Manager for Xero. My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that's what I'm excited to talk to you about today: the role that product marketing plays in growth....

We're all change experts. Over the past few years in particular, each and every one of us has experienced massive amounts of change and gone through tons of ups and downs. I want to share some learnings from those changes and frameworks to help position change in work and in my personal life....

Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....

I’ll tell you the story of how I went from being a team of one to leading a team of five and I’ll reveal what I learned along the way about the seven key factors that are essential for aligning GTM teams and driving growth....