Positioning & messaging

What do comedy and messaging have in common? More than you think!...

Learn what product messaging is, why it matters, and how to build a messaging framework that connects with your audience. Get practical templates and tips....

Creating positioning and messaging that cuts through the noise and drives real business impact is the no.1 job for every product marketer....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Dive deep into the African tech ecosystem, product marketing, storytelling, positioning, and go-to-market strategy straight from Onyedikachim Nwankwo....

Master the art of turning technical jargon into language your customers can understand....

If you’re trying to understand the difference between narrative design and product positioning—and when to use each to grow your business—you’re in the right place....

Discover the formula for messaging that drives impact, with examples from Salesforce and Gong....

Nailed your positioning and messaging? Now make sure they stick....

Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that buyers actually care about....

Learn how a 1% positioning improvement drives 2% market share growth. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact....

Ready to stand out? Learn positioning and messaging tactics, backed by real-world examples, that build connections and capture attention....

Emma Statton, author of "Make it Punchy", reveals three powerful techniques to help you be more specific, differentiate with detail, and keep your language clear and conversational. Say goodbye to jargon and learn how to connect with your buyers....

Struggling to make your messaging stick? We've got just what you need....

A framework designed to help you craft compelling product narratives that resonate with audiences....