Metrics & OKRs

|metrics-okrs| [Topic] (templates-and-frameworks) <Focus> Metrics and OKRs are the foundation of proving the value you, as a product marketer, provide to organisations, customers and internal teams. In here, you'll find lots of loaded OKR tips, advice, and Q&As.

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Metrics & OKRs

SMART template

Set smarter goals, stay on track, and achieve more with this simple yet powerful framework....

The product marketing paradox:
KPIs vs. budget

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Metrics & OKRs

The product marketing paradox: KPIs vs. budget

How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out....

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Metrics & OKRs

The Product Marketing Metrics eBook

Don't let guesswork dictate your strategy. Download the Product Marketing Metrics eBook now and harness the power of data to elevate your product marketing game....

A guide to measuring product marketing success

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Metrics & OKRs

A guide to measuring product marketing success

Devon O'Rourke shares his thoughts on how to measure product marketing success - and ensure that the function is viewed as a revenue driver....

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Metrics & OKRs

OKRs slide deck template

Align teams and communicate OKRs effectively with this ready-to-use slide deck....

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Metrics & OKRs

OKR canvas template

Simplify goal-setting, drive alignment, and watch your objectives transform into results....

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Product Marketing Strategy

State of Product Marketing 2024

Download the State of Product Marketing Report 2024 and open your eyes to insights that'll help you thrive and survive in product marketing....

4 sources of data that product marketers shouldn’t overlook

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Metrics & OKRs

4 sources of data that product marketers shouldn’t overlook

Uncover 4 crucial data sources PMMs often overlook for deep customer insights....

5 ways product marketers can break data silos

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Metrics & OKRs

5 ways product marketers can break data silos

How can product marketers help their teams overcome data silos? Read on for five tips to truly optimize your promotional strategies and drive sales....

How product marketers can get more from social media data

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Metrics & OKRs

How product marketers can get more from social media data

Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best....

12 essential product adoption metrics to track in 2025

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Metrics & OKRs

12 essential product adoption metrics to track in 2025

A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics....

AARRR (pirate metrics) framework template

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Metrics & OKRs

AARRR (pirate metrics) framework template

Unlock your product's growth and optimize your customer journey with our downloadable AARRR template...

Mission (not) impossible: 5 key metrics for understanding product marketing success

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Mission (not) impossible: 5 key metrics for understanding product marketing success

As PMMs, we live in a data-driven world where decisions and results matter. We're constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it's really not....

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Product-Led

Time to value (TTV) framework

A framework to help users derive value from your product as fast as possible....

Merely tactical to deliberately strategic

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Merely tactical to deliberately strategic

Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....