Members-only PMM Weekly Live Session | Online | April 14, 2022 Join Tricia Gellman as she discusses how to build your career as a product marketing leader....
Members-only PMM Weekly Live Session | Online | May 5, 2022 Discover the key assets every product marketer should have in their bill of materials and how to repurpose them....
Members-only What's Leonardo da Vinci's Mona Lisa without 16th century Europe Join Jackelyn Keller on a “tour” of the Louvre, where she’ll share some of her favorite pieces of art and illustrate the importance of framing “the dots'' within the relevant context....
Members-only PMM Weekly Live Session | Online | April 28, 2022 Discover how to unlock growth by not just looking at KPI metric charts and graphs but also a sustainable growth strategy....
Members-only Ondemand What's to come for PMM: Leaders Fellowship? Looking to find out more about the PMM: Leader Fellowship program? Check out one of our pre-recorded discussions with Jennifer Bunting, Head of Product Marketing at LinkedIn to learn more about owning your professional development as a PMM....
Members-only Leadership Masters of Product Marketing Catch up with every session from Masters of Product Marketing with talks from the likes of Facebook, Audible, Gong, Calendly, LinkedIn and more....
Members-only Ondemand Customer Marketing Summit | September 2021 | OnDemand Catch up with every session from the Customer Marketing Summit featuring talks from the likes of Facebook, Toast, DocuSign, Sage & more....
Members-only Ondemand Category creation Successfully launching new product categories is no easy feat, regardless of your market. In this session, a panel of five experts provide insight into the intricacies category launches and their frameworks for success....
Members-only Product marketing in the "new normal" As we continue to progress throughout the global pandemic, work-life is becoming drastically different. In this talk, Irit Schwartz, Product Marketing Manager at Facebook will cover...
Members-only The subtle art of winning through customer centricity The most successful companies are the ones who empower customers. Join Christopher Hines, Director of Product Marketing at Zscaler to learn the essential elements of employing customer centricity....
Members-only Competitive Intelligence Turning competitive intelligence into action [OnDemand] Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite....
Members-only Shaping the PMM role in product development David Parker shares his experiences and learnings from shaping the role of product marketing. He discusses how the PMM role is developing within Xero, how they work with the wider organization and how this impacts the PMM team's responsibilities....
Members-only Ondemand Can I get a quote? The anatomy of a great case study program Learn how to take the programmatic approach to case studies and see what you can do to help your customer stories really shine. Asya Bashina, Director of Marketing at LinkSquares, discusses how to get the most out of your case studies, and what to look out for....
Members-only Why your product market fit is not with your average customer Learn from Product Marketing Manager, Performance, SEA at TikTok as he talks about the dangers of designing products for what we think is the average user and comparing ourselves to our average competitor....
Members-only How to drive product adoption through developer champions Learn how PMM and DevRel at MuleSoft work together to achieve product adoption objectives for new product launches through community-driven developer evangelism....