Members-only Personas How to improve your buyer personas But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...
Members-only Membership content How to get buy-in from key stakeholders by bringing personas to life As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....
Members-only Personas How is buyer behavior changing? Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....
Members-only Personas How many personas is a crowd? Discover how to choose a persona scheme that's realistic for your organization with two real-life examples from a scale-up and start-up....
Members-only Personas How to build stronger campaigns with personas and segmentation In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....
Members-only Membership content Listen without prejudice: Conducting persona studies and taking action from them Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....
Members-only Developer marketing How to turn personas and content intelligence into developer marketing gold In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....
Members-only Personas B2C persona questions template Discover the right questions to ask when creating a B2C buyer persona....
Members-only Personas B2C buyer persona example If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...
Members-only B2B B2B user persona example A ready-made B2B user persona document for you to emulate....
Members-only Personas How to better understand what matters to buyers Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map....
Members-only Developer marketing Understanding developer demographics, personas, and segmentation In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....
Members-only Personas Which teams should be involved in creating marketing personas? In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....
Members-only Personas How to use social media to create buyer personas Discover how social media is integral in helping to build and optimize your personas, and how to do so....
Members-only Personas B2B buyer persona template (example) If you're looking for some guidance on how to use our B2B buyer persona template, then simply download this helpful example....
