Podcasts

Learn how to build a competitive intelligence program from scratch using real-world tactics to empower sales, product, and exec teams with insights that win deals....

From culinary school to product marketing – Michael shares career pivots, launch strategies, and advice for thriving in tech without a technical background....

How Affinity launched a targeted competitive intelligence campaign that boosted win rates from 16% to 45% and increased ARR win rate from 22% to 80%....

Laura Kaminski dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership....

Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes....

Dive into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights....

Explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide....

Shah Choudhury of Salesforce shares his journey, pricing strategy insights, and how AI is shaping the future of product marketing....

How a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter....

A compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact....

Dive deep into the African tech ecosystem, product marketing, storytelling, positioning, and go-to-market strategy straight from Onyedikachim Nwankwo....

Michelle Zak shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile without a large audience or budget....

Explore how SEO and digital marketing are helping shape the future of tech product positioning in Africa....

From speeding up content creation to sharpening strategic thinking, learn how LLMs became his secret weapon for working smarter – not just faster....

An this expert case study from tone of the mightiest minds in marketing...