Members-only Competitive Intelligence Competitive intelligence training exercise A practical role-play session designed to improve team members' ability to handle competitive conversations....
Members-only Customer Marketing Customer Advisory Board (CAB) strategy one-pager A framework to help companies establish, manage, and measure the success of their CAB initiatives....
Members-only Product Launch Beta test recruitment email template Everything you need to successfully invite select individuals to participate in a beta testing phase for a new product or tool....
Members-only Product Launch Product documentation framework Create clearer, more concise product documentation, including user guides, process documentation, system documentation, and more....
Members-only Pricing Pricing strategies framework A comprehensive guide to help you determine how to set prices for your products or services....
Members-only Customer Marketing Customer Advisory Board email invitation template A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....
Members-only Positioning & messaging Brand positioning strategy framework Our brand positioning strategy framework is a vital tool we've developed to help define how your brand or product is perceived in the market....
Members-only Product Marketing Strategy Product adoption framework A step-by-step framework to boost product adoption and win your target market....
Members-only Win/Loss Win/loss email invite templates A set of email templates designed to help you secure more win/loss interviews....
Members-only Product-Led Trial-to-subscription conversion framework The key methods you can follow to improve trial-to-subscription conversions....
Members-only Product Marketing Strategy Buyer journey (stages and tactics) template The stages of the buyer's journey, from initial awareness to post-purchase relationship management....
Members-only Personas B2C persona questions template Discover the right questions to ask when creating a B2C buyer persona....
Members-only Personas B2C buyer persona example If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...
Members-only B2B B2B user persona example A ready-made B2B user persona document for you to emulate....
Members-only Customer Retention Customer retention survey 10 crucial questions that will help you gain crucial insights into your customers' experiences with your product or service....
