Members-only Positioning & messaging Value proposition evaluator template A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why...
Members-only Product Launch New product feature document (template) A one-pager template to help you clearly outline a new product feature to internal and external stakeholders....
Members-only Positioning & messaging Value proposition research questions A variety of both internal and external research questions to help you craft a value proposition....
Members-only Sales Enablement Sales discovery call checklist A structured guide designed to help sales representatives effectively navigate initial conversations with prospective clients....
Members-only Content Marketing Buyer journey content framework A practical guide designed to help you align their content strategy with the different stages of a buyer's journey...
Members-only Customer Retention Churn rate prediction framework for machine learning Our churn rate prediction framework is a structured guide designed to help businesses predict customer churn using machine learning techniques. This framework provides...
Members-only Customer Retention Churn rate cheat sheet template The Churn rate cheat sheet is a detailed reference guide designed to help product marketers and businesses understand, measure, and manage customer churn....
Members-only Customer Marketing Voice of the Customer (VOC) strategy framework (template) PMA's Voice of the Customer (VoC) strategy framework is document we've designed to help businesses better understand, and act on, customer feedback....
Members-only Segmentation Segment hypothesis worksheet (MAP model) MAP your best customers: Measure Volume, Analyze Performance and Prioritize Potential....
Members-only Positioning & messaging Positioning statement template An internal resource used to influence the way a product, service, or brand is positioned to potential customers....
Members-only Product Launch New product features email template Keep your customers in the loop about new product features....
Members-only Content Marketing Content mapping template What is a content mapping template? Our content mapping template is a strategic tool designed to help you deliver the right content to...
Members-only Sales Enablement Sales enablement tech stack checklist A practical guide for building and maintaining an effective technology stack...
Members-only B2B B2B user persona template Gain deeper insights into your target market and tailor your marketing efforts effectively....
Members-only Segmentation B2B segment profile interview questions A series of questions to ask in a segmentation interview....
