Members-only Membership content Hacking human nature: How applying behavioral science can make your product appear better value Dive into the power of behavioral science with expert and author Richard Shotton. Find out how to use psychology to elevate your product's perceived value and outsmart the competition. Essential reading for innovative PMMs....
Members-only Pricing Discount pricing: how to increase profits with discounts Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....
Members-only Pricing Top 5 pricing strategies for success [Video] In this video, we outline the top 5 pricing strategies for marketing success. Watch and discover which one is right for your product....
Members-only Pricing Your five-step playbook for successfully raising prices Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....
Members-only Product Marketing Strategy How to sunset a product: Complete guide + examples To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....
Members-only Pricing Unlock growth with these pricing power plays Pricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time....
Members-only Pricing Price increase email templates Multiple templates to help you communicate a change or increase in your pricing....
Members-only Podcasts Managing the balancing act of pricing | Vaishnavi Ravi This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes....
Members-only Pricing Pricing strategies framework A comprehensive guide to help you determine how to set prices for your products or services....
Members-only Pricing Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Pricing What is product bundling? And how can it improve your product and boost sales? We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Pricing Meet the Masters: Pricing with Tamara Grominsky Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....
Members-only Pricing Pricing and packaging strategy: How to get it right When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Membership content The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
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