Careers

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

Thinking of diving into PMM at a startup? Let's navigate this landscape together.  We'll explore: - Why startups are making PMMs their first marketing hires - The challenges and rewards of being an early marketing recruit - Key strategies to get established and make an impact ... and much more....

Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

The 30-60-90 day plan template is a thorough strategic plan specially designed to help new hires integrate into their positions effectively....

Product management and product marketing might be different disciplines, but there's actually more overlap than you realize....

I'm Ambika Aggarwal, the Director of Product Marketing at Culture Amp. In this article, I'll be excitedly walking you through the journey that led me to where I am today. Plus, we'll dive into the essential traits of a good product marketer, as well as the qualities I look for in new PMMs....

Learn more Enjoyed this video? Why not check out some related reading 👇 Product manager vs. product marketing managerPMs are the master strategists, charting...

I’m Katie Miller, and I’m the Director of Developer Marketing at Slack. In this article, I’ll explain how developer marketers can manage their long-term career, and what they can do to boost their chances for success in the future....

Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....

While the roles of PMs and PMMs share some similarities, they aren’t identical, and with many Product Managers deciding to transition into a product marketing role, it’s important to understand how they differ....

Hello everyone! I'm Harvey Lee, and I've had the pleasure of working in product marketing for over 20 years. Along the way, I've learned a thing or two about how to make a product resonate with its target audience. In this article, I'll share some insights from my professional journey....