Product Marketing Strategy

Hey, I’m Lauren Pope and I'm a Content Marketing Team Lead at G2. I've been doing content and social media marketing for about five years and I love the creative opportunities it provides. I’m excited to share how I've channelled that creativity through TikTok to build my brand....

Interactive surveys and quizzes will get you improve customer onboarding. They’re easy to fill out, provide valuable insights, and help you build better relationships with your customers and raise your brand recognition....

There are a lot of SaaS products out there, and the competition is fierce for users' attention. In fact, the competitive landscape only gets more crowded and cutthroat by the day. So, how can you be sure your product stands out from the crowd?...

Prioritizing feature requests is an ongoing process for product teams, you have to work together to consider the cost of the requests, market competition, and available resources as well as considering the business objectives, it can be a tricky balancing act....

A step-by-step framework to boost product adoption and win your target market....

As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....

A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments....

The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time....

Find out how to create effective video content within your product marketing team. Here we share strategies for B2B or B2C marketers. Learn more....

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....

Many organizations are working on "customer-led growth". To explain what this means, there's no better person than Amanda Malko, CMO of G2 and tireless advocate for the customer voice....

The stages of the buyer's journey, from initial awareness to post-purchase relationship management....

Learn more Enjoyed this video? Why not check out some related reading 👇 A good-to-great framework for product marketingIn today’s attention...

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....