Members-only Membership content Don’t just be a PMM – be a strategic leader Discover two powerful frameworks to elevate your product marketing role and position yourself as a strategic leader....
Members-only Membership content 3 AI use cases to elevate your strategy Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....
Members-only Podcasts Navigating the multi-faceted role of product marketing [Video] Dive into the many different roles of product marketing in an organization...
Members-only Personas Ideal customer profile template Find and target your best-fit customers with confidence....
Members-only Membership content Is category creation worth the hype? Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....
Members-only Podcasts Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead Remove friction and create streamlined alignment for your org....
Members-only Product Marketing Strategy The 4 Ps of marketing and the marketing mix The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...
Members-only Product Marketing Strategy Global product marketing: A U.S. vs. EU perspective – A personal take from the two Biancas Gain insight into how global product marketing functions in the U.S. and Europe, from two experienced product marketers from both countries....
Members-only Product Marketing Strategy How to balance inbound and outbound product marketing You know that saying about how product managers put products on the shelves and product marketers get them off? I hate it. Not...
Members-only Product Marketing Strategy What is solutions marketing? Ready to shift from selling products to solving problems? Solutions marketing just might be the answer. Learn how this strategy can boost your sales, strengthen customer loyalty, and position your brand as a trusted partner....
Members-only Product Marketing Strategy Product Marketing Summit San Francisco 2024 | OnDemand Catch up with all the action from Product Marketing Summit San Francisco. Discover best practices and take away proven tactics from PMM experts....
Members-only Product Marketing Strategy McKinsey 7S Model Framework Explore the McKinsey 7S framework and learn how to analyze and integrate the 7 key elements for streamlined, cohesive performance....
Members-only Product Marketing Strategy What is product marketing? Slide deck Stop explaining, start aligning – use this template to establish product marketing’s role in your org....
Members-only Product Marketing Strategy Webinar strategy template Plan, promote, and execute flawless webinars – without the stress....
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