Product Marketing Strategy

Learn how to turn product retirement into effective marketing...

Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry....

Creating a marketecture slide can be tough. This guide shows you how to balance marketing shine with substance, overcome common challenges, and make your marketecture a powerful tool for your team and customers....

Master the ABC framework to smash your broader business goals...

What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...

Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....

In this episode of Product Marketing Life, Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts....

A collection of pre-written emails designed to help you increase revenue by encouraging existing customers to upgrade to higher-tier plans....

A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....

Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....

A Marketecture not only forms the foundation for how your products are packaged, marketed, and sold, they also provide the vision for how your products will evolve....

Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....

A user email template collection with four proven templates you can work from to welcome new users....