Product Marketing Strategy

We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....

Value marketing is your key to standing out in a crowded market. Find out how to resonate with your customers' values, build genuine connections, and turn your brand into a top choice. This comprehensive guide shows you how to create meaningful, lasting customer relationships....

In this video, we outline the top 5 pricing strategies for marketing success. Watch and discover which one is right for your product....

Dive into 2024 with our guide on the latest inbound marketing trends! From the surge of short-form videos to personalized content strategies, learn how to capture and engage your audience more effectively than ever....

When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans....

Uncover the secrets of effective B2G marketing. Understand the distinct needs of government agencies and learn to tailor your approach for successful public sector engagement in this detailed guide....

To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....

A go-to-market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development, and provides an action plan for how you can better reach your customers....

A strategic framework outlining how to communicate with key stakeholders throughout a project or customer journey....

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

The KANO model is a prioritization framework that helps you rank initiatives on a product roadmap based on their potential to satisfy users....

Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....

To drive sustainable growth, you need to employ strategic and customer-centric approaches in your B2C product marketing. From research and pricing to positioning and collaboration, multiple factors influence the success or failure of B2C products....

Let's explore the nuances of various experimentation methods, their applications, and the impact they can have on shaping successful B2C products....

Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....