Sales Enablement

In this article, cover IBM's guiding principles, our strategy, how important the role of the manager is in executing this strategy, and how we are evolving when it comes to skills and learning. I’ll finish by touching on the digital experience and power of gamification....

One of the key drivers — indeed, the cornerstone — of any effective sales enablement program is the playbook....

In this article, I’ll discuss how emerging technologies can propel the sales enablement org and deliver results. I’ll share our journey at Sage, and how we turned to science and technology, while always keeping an eye on metrics, to change the structure, skillset, and mindset of sales enablement....

Learn more Enjoyed this video? Why not check out some related reading 👇 How is product marketing connected with sales and marketing?Holly Watson...

Life as a product marketer can be rewarding, but if you’re gonna rub shoulders with the top dogs in the industry, you need to master two fundamental product marketing skills: customer retention and cross-sell techniques....

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

Sales are the be-all and end-all at any company. With 2021 almost here, check out 21 sales enablement tools to unlock your sales potential....

I'm Emily Payne and I'm excited to be writing this article. I love to geek out about all things enablement, and I love to teach people cool things. Hopefully, in this article, I can accomplish both. We can geek out a little bit, and we can learn something....

For tech marketers, it pays to be a master of definition. After all, if you can define your product in ways that instantly click, you’re in position to attract as many customers as possible, as quickly as possible....

Learn more Enjoyed this video? Why not check out some related reading 👇 Scaling sales enablement: a product marketing perspectiveI want to start this...

Learn more Enjoyed this video ? Why not check out some related reading 👇 Educating the next generation of your sales organizationI’m Emily Payne...

We surveyed 400+ product marketers in all stages of their career, from all over the world to bring you an entire report dedicated solely to sales enablement, and here’s just some of what we uncovered....

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences....