Members-only storytelling The art of strategic narrative: A blueprint with 3 key questions to ask & 6 proven steps Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these together with the company vision it becomes the overarching strategic narrative that sets the company apart....
Members-only storytelling The future of brand storytelling for CMOs Discover what brand storytelling might look like in the future, and how product marketing leaders and CMOs can keep up with this evolution....
Members-only Case studies Learner of the Month, March 2023 | Minesh Patel, Vertex Inc Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....
Members-only Membership content Data-driven product storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Podcasts The 3 C's to look out for in presentation materials | GhostRanch Communications Allie and Kelsey from GhostRanch highlight three C's to look out for in presentation materials: Cohesion, Composability & Continued Learning....
Members-only Podcasts Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools Jen and Mikey have a great conversation around the value of network and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, and capitalizing on storytelling opportunities....
Members-only storytelling How to establish brand identity with tone of voice Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more....
Members-only Podcasts Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network In this episode of Product Marketing Life, Shira and Mark discuss how product marketers can leverage podcasts to tell their company’s stories....
Members-only Podcasts Meet the Masters: Storytelling with Elliott Rayner Tune into our brand-new podcast series, Meet the Masters, and join Elliott Rayner, CMO at ARION to discuss all things storytelling, how to connect deeper with you customers, and much more....
Members-only Podcasts The role of storytelling in product marketing | Danny Peavey, StorySells Join host Mark Assini and CEO of Story Sells Danny Peavey as they discuss the role of storytelling in product marketing....
Members-only Certifications The Storytelling Certified: Masters course is here Sign up for our Storytelling Certified: Masters course to learn everything you need to successfully sell your product from leading experts....
Members-only Convince the boss: Storytelling Certified It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....
Members-only Workshop: The Science of Product Storytelling Who better to learn about the secrets of storytelling success from than the product storytelling maestro himself, Elliott Rayner, Head of Product Marketing at Babbel....
