Templates & frameworks

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Product Launch

Product roadmap template

A visual guide that communicates the planned development stages and key milestones of a product to stakeholders....

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Positioning & messaging

Product positioning template

A structured approach for developing a clear and compelling value proposition, ensuring your product stands out in the market....

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Win/Loss

Win/loss email invite templates

A set of email templates designed to help you secure more win/loss interviews....

Trial-to-subscription conversion framework

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Product-Led

Trial-to-subscription conversion framework

The key methods you can follow to improve trial-to-subscription conversions....

Buyer journey (stages and tactics) template

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Product Marketing Strategy

Buyer journey (stages and tactics) template

The stages of the buyer's journey, from initial awareness to post-purchase relationship management....

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Personas

B2C persona questions template

Discover the right questions to ask when creating a B2C buyer persona....

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Personas

B2C buyer persona example

If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...

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B2B

B2B user persona example

A ready-made B2B user persona document for you to emulate....

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Customer Retention

Customer retention survey

10 crucial questions that will help you gain crucial insights into your customers' experiences with your product or service....

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Product Launch

Product launch tiers framework

Determine which priority level your product launch falls under....

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Positioning & messaging

Value proposition evaluator template

A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why...

Product Requirements Document (PRD) template

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Product management

Product Requirements Document (PRD) template

The essential boxes to be ticked when building and releasing your product and/or features....

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Product Launch

New product feature document (template)

A one-pager template to help you clearly outline a new product feature to internal and external stakeholders....

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Positioning & messaging

Value proposition research questions

A variety of both internal and external research questions to help you craft a value proposition....

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Sales enablement

Sales discovery call checklist

A structured guide designed to help sales representatives effectively navigate initial conversations with prospective clients....

Content

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Content Hub

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Convince the boss: Customer Advisory Boards Certified

Wanna get Customer Advisory Boards certified, but need a helping hand convincing the ones controlling the purse strings to shell out? Check out our handy resource we've popped together to help you get the financial backing you need to get certified....

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Convince the boss: Go-to-Market Certified

Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....

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Convince the boss: Metrics Certified

Secure the financial support you need from key stakeholders, register for our Metrics Certified course, and turn key metrics into growth....

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Convince the boss: Segmentation Certified

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....

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Convince the boss: Transitioning to Product Marketing Fundamentals

Interested in Transitioning Into Product Marketing Fundamentals, but unsure how to ask your boss to open their wallet? We've just the ticket, in the form of our convince the boss template....

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dashboard industry reports

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dashboard members only

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Dashboard Resources

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dashboard-ondemand

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Discovery templates | Coda

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

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Discovery templates | PDFs

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

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New user email templates

Foster strong relationships with new customers and set them up for a successful product journey with these new user email templates....

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Onboarding templates | Coda

Whether you're onboarding new customers or colleagues, our onboarding hub has all the templates and frameworks you need to succeed as a product marketer....

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Onboarding templates | PDFs

Whether you're onboarding new customers or colleagues, our onboarding hub has all the templates and frameworks you need to succeed as a product marketer....