Templates & frameworks

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Metrics & OKRS

AARRR model slide deck

Map, measure, and maximize your customer journey with the AARRR model....

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Product Launch

Product launch presentation template

Get every stakeholder on the same page for a seamless product launch....

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Personas

Ideal customer profile template

Find and target your best-fit customers with confidence....

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Win/Loss

Win/loss analysis presentation template

From insights to strategy: Share win/loss takeaways in a way that drives action....

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Product Launch

HEART framework for UX

A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....

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Product Launch

Product launch post-mortem template

Learn from every launch and build a stronger go-to-market strategy....

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Product Launch

Beta test survey template

Better feedback, better products – streamline your beta testing with the right questions....

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Positioning & messaging

The SUCCES framework

Struggling to make your messaging stick? We've got just what you need....

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Careers

Your personal positioning framework

Define your value, stand out, and grow your product marketing career....

Storytelling marketing framework (with example)

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Positioning & messaging

Storytelling marketing framework (with example)

A framework designed to help you craft compelling product narratives that resonate with audiences....

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Segmentation

Customer segmentation template

Essential prompts to help you categorize your customers into distinct groups based on various characteristics....

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Product Marketing Strategy

McKinsey 7S Model Framework

Explore the McKinsey 7S framework and learn how to analyze and integrate the 7 key elements for streamlined, cohesive performance....

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Product Marketing Strategy

What is product marketing? Slide deck

Stop explaining, start aligning – use this template to establish product marketing’s role in your org....

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Product Marketing Strategy

Webinar strategy template

Plan, promote, and execute flawless webinars – without the stress....

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Customer & Market Research

Market sizing template

Our market sizing template helps you estimating the potential of a market, including revenue and the number of buyers....

Content

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Content Hub

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Convince the boss: Customer Advisory Boards Certified

Wanna get Customer Advisory Boards certified, but need a helping hand convincing the ones controlling the purse strings to shell out? Check out our handy resource we've popped together to help you get the financial backing you need to get certified....

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Convince the boss: Go-to-Market Certified

Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....

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Convince the boss: Metrics Certified

Secure the financial support you need from key stakeholders, register for our Metrics Certified course, and turn key metrics into growth....

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Convince the boss: Segmentation Certified

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....

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Convince the boss: Transitioning to Product Marketing Fundamentals

Interested in Transitioning Into Product Marketing Fundamentals, but unsure how to ask your boss to open their wallet? We've just the ticket, in the form of our convince the boss template....

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dashboard industry reports

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dashboard members only

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Dashboard Resources

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dashboard-ondemand

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Discovery templates | Coda

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

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Discovery templates | PDFs

From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....

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New user email templates

Foster strong relationships with new customers and set them up for a successful product journey with these new user email templates....

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Onboarding templates | Coda

Whether you're onboarding new customers or colleagues, our onboarding hub has all the templates and frameworks you need to succeed as a product marketer....

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Onboarding templates | PDFs

Whether you're onboarding new customers or colleagues, our onboarding hub has all the templates and frameworks you need to succeed as a product marketer....