Videos

Elena Madrigal, Senior Vice President of Product and Marketing, Amaze...

Madhup Mishra, Senior Vice President of Product Marketing, SmartBear...

In a presentation focused on the integration of AI in product marketing, the speaker highlights the unique use of the PMA template and the limitations of AI tools in this context. They emphasize the importance of specificity in prompts to achieve better outcomes and encourage collaboration among tea...

If you’re trying to understand the difference between narrative design and product positioning—and when to use each to grow your business—you’re in the right place....

Discover the latest trends and strategies in revenue marketing that can elevate your business to new heights. Join us as we delve into innovative techniques that drive sales and enhance customer engagement. Our expert speakers share their insights on optimizing marketing efforts to boost revenue gro...

The best product marketing leaders succeed not by knowing everything, but by empowering their teams. This video breaks down the skills, mindset, and practices that create high-performing, innovative product marketing teams....

Market segmentation is the key to reaching the right audience with the right message. It helps brands refine their messaging, tailor their products, and stand out from competitors....

Learn the difference between features, benefits, and advantages—and why it matters for your messaging....

An insightful discussion on product positioning and differentiation in a competitive market. Learn from industry experts as they share their experiences and strategies for standing out in a crowded marketplace. Discover the importance of understanding your target audience and how to dev...

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Dive into the intricacies of reviving a dead product with a product marketing maestro...

In his keynote talk from the Product Marketing Summit, Kip Yego, Global Program Director at IBM Data and AI, ran through interesting ways generative AI can transform product marketing....

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Discover the framework for calculating an optimal selling price for your product - backed by proven pricing principles....