Win/Loss

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering....

A product marketer has a lot on their plate, so why not include win-loss analysis to help improve revenue and make your job easier. Find out how prioritising win-loss analysis allows you to better guide your strategies and activities....

Learn more Enjoyed this video? Why not check out some related reading 👇 8 tips for effective win loss analysisWin-loss analysis is the practice...

In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company....

PMM at Workday, Jordan Wade, dives into the world of win interviews and shares his fascinating insights on their importance, who should do them, when, and heaps more good stuff....

If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals....

Learn more Enjoyed this video? Why not check out some related reading 👇 How we built a data-driven win-loss program at ToastWhile I’m...

While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope....

Teams that consistently conduct win-loss interviews benefit from a 14% increase in win rates. Find out how to conduct effective win-loss interviews....