Test template 5

Lead nurturing track Lead nurturing is how you build that all-important relationship with your potential customers at every stage of the sales funnel. Successful lead nurturing focuses on marketing and communication to gauge the needs of prospects and provide them with the information and answers…

Engaging your product marketing community [checklist] Online communities are the bread and butter of product marketing, as they allow you to: Interact with your target audience, Share information with product marketers, Get feedback about your product, Save product costs as product marketers can ...

Value proposition evaluator A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why they should choose you over your competitors. One of your most important jobs as a sales enabler is to instill and r...

New user email templates Different organizations have different audiences, tones, and product types, and all of these will influence the nature of your welcome email to new users. Regardless, that first contact point is essential in: a) fostering a great relationship with new customers, and b) ...

Time To Value (TTV) Framework Product-led growth metrics are essential for alignment, and successful product-led organizations need alignment across cross-functional teams. Focusing on the right set of metrics helps create this alignment, and allows teams a way to navigate themselves towards a co...

How to improve trial-to-subscription conversions If your product offers a free trial, your aim (of course) is to convert trial users into fully paying customers, but that’s a lot easier said than done right!? You need to deliver value during your trial and it’s hugely important to make sure us...

CLIENT PITCH DECK

Template Data request form template Category,Data Point,Requested,Available,Sourced Account data,Unique identifier (account code) Account data,Account name Account data,Account owner name Account data,Paying status Account data,Billing interval (monthly or annual) Account data,Start date Accoun...

We’ve put together a 30-60-90 day plan to help you structure those crucial first months. Ultimate product marketing 30-60-90 day plan Slides 1-9 are populated with some general ideas of learning, initiative, and performance goals to get you started. Slides 10-19 offer various formats of the plan ...

Digital Touchpoints Physical Touchpoints PR Ratio or TV Word of Mouth Online Display Search Data Paid Content Email Data Landing Page Social Media 3rd Party Direct Mail Store & Branch Agent & Broker Mobile App Websites Web Service Community Twitter/Social Call Center Chat Offer in Invoice Mailing...

Churn rate cheat sheet Churn is a major talking point for any product marketer and any business. Your business’ goal is to keep your rate as low as possible. That’s not always easy to achieve, but with this cheat sheet, you have a reference guide on the best formulas to use and tactics that’ll...

Intro Customer onboarding framework What happens after you bag that brand new customer? Nothing? Then they might not be around as long as you’d hoped. First impressions count and a solid onboarding process ensures everyone gets off to a good start and has everything they need to rinse all the v...

Template New hire onboarding checklist Tip: remember to provide your new starter with lots of hands-on learning opportunities throughout. All theory, no practical, can get very tiring, very quick. Before day 1,Email over some suggested reading for before they start - think influential books, bl...

Product Marketing skills and knowledge expectations Wondering what’s to be expected as you progress through your PMM journey? Discover key information in our overview summarizing the key roles and responsibilities as you move up the career ladder, from Associate Product Marketing Manager to Di...

What is product marketing? The PMA take