Members-only Developer Relations DevRel done right: How to avoid common mistakes and become a developer darling Today, we're diving into the exciting world of Developer Relations (DevRel). This is going to be close to my heart and might seem a bit controversial for some....
Members-only Podcasts Revenue Marketing: From Silicon Valley to the Middle East with Islam Gouda From his vantage point in Dubai, Islam Gouda offers a unique East-meets-West take on the forces shaping revenue marketing....
Members-only Metrics Customer lifetime value: How to calculate and increase it What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits?...
Members-only Growth marketing The key stages of the growth marketing funnel: Benefits and tactics From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....
Members-only Exclusive articles In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business Understanding and integrating the modern marketing tech stack is crucial. Kevin White and Viraj Mody from Common Room share insights into the evolution of the developer marketing tech stack and its profound impact on business....
Members-only Membership content Why most B2B marketers don't know what they're doing The world of B2B marketing is filled with complex challenges. In this article, discover the why and how of navigating B2B marketing's often opaque terrain....
Members-only Case studies Anton Belo's experience as an RMA summit speaker: "I had a lot of job offer requests after this event!" We caught up with Anton Belo, VP of Growth Marketing at Kochava, to chat about his experience as a speaker at RMA’s Las Vegas summit....
Members-only Demographics, Segmentation & Personas Targeting developer personas Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....
Members-only Developer Marketing What is content marketing for developers? The ultimate guide for dev marketers After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....
Members-only Careers The key skills needed for revenue marketing success Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth....
Members-only Demand gen Demand generation strategies for every business growth stage In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line....
Members-only Brand strategy How brand perception drives unbreakable customer advocacy and loyalty The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....
Members-only Exclusive articles Understanding what drives technology purchases In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....
Members-only Podcasts Building an effective enterprise plan Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....
Members-only Retention marketing What is selective retention in marketing? Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....
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