Members-only storytelling Why your product needs a narrative: A practical guide to the Product Narrative Canvas Complete product narrative guide with free resources, templates, and step-by-step frameworks you can use today....
Members-only Customer Marketing What is customer marketing? Discover what customer marketing is, why it matters, and how it helps businesses build loyalty, retention, and advocacy through meaningful customer relationships....
Members-only AI 4 steps to implementing AI in your product marketing Discover AI strategies for business owners and marketers to drive engagement, boost conversions, and dominate your market....
Members-only Positioning & messaging What is product messaging? Learn what product messaging is, why it matters, and how to build a messaging framework that connects with your audience. Get practical templates and tips....
Members-only Positioning & messaging What is positioning? Market, product, and brand positioning explained A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Metrics & OKRs Measuring product marketing success: Essential metrics & KPIs Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....
Members-only Product Launch How to launch a product: Your complete guide A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....
Members-only Product Demos How to deliver an effective product demo Learn how to craft successful and effective product demos that not only look impressive but deliver measurable results....
Members-only Leadership Product marketing leadership resource portal Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....
Members-only Personas What is a persona in marketing? Buyer and user persona guide Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Metrics & OKRs What are OKRs in marketing? And why are they important? OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....
Members-only Careers How to transition into product marketing Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....
Members-only Product Marketing Strategy What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Product Demos How to create awesome product tours your customers will love Look, we've all been there: you’ve signed up for new software or a new tool, and the moment you log...
Members-only Go-to-Market What is a go-to-market strategy? A go-to-market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development, and provides an action plan for how you can better reach your customers....
