Does really help with AI-SEO? (this EXPERIMENT tells so!)

Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing....

Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....

The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

While prospecting is inherently a difficult part of the sales process, there are ways to increase your success rate. One of those ways is to incorporate a lead scoring system into your prospecting process....

Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

You need to think deeper, and more strategically about the world you want to create in the mind of your future community. More companies are getting more intentional about their messaging, and building great positioning that informs it. But very few are designing narratives that guide all of this....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....