Members-only Team alignment The what, how, and why of sales enablement Sales enablement is a strategy that encompasses coaching, training, content, technology, processes, and activities to support and empower sales reps to move sales opportunities forward through knowledge-based interactions with prospects....
Members-only Revenue marketing strategy Top-down vs. bottom-up budgeting Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....
Members-only Exclusive articles Mapping developer marketing to revenue goals Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....
Members-only Exclusive articles Mapping developer marketing to revenue goals Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....
Members-only Leadership Good marketing depends on great stakeholder management Mastering stakeholder management is what elevates a revenue marketer from a tactical vendor to a trusted strategic advisor for the business....
Members-only Careers Is AI coming for my job? Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing....
Members-only Affiliate marketing What is partner marketing? And how does it drive growth? Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....
Members-only Competitive intelligence & analysis Competitive differentiation: How to stand out from the competition Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....
Members-only Competitive intelligence & analysis Competitive differentiation: How to stand out from the competition Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....
Members-only Developer Marketing Where are developer marketers spending their marketing budget? Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....
Members-only Developer Marketing Where are developer marketers spending their marketing budget? Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....
Members-only Account-based marketing Important KPIs to get the most from ABM (account-based marketing) + examples To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....
Members-only AI & Automation The rise of AI in marketing: Implications for revenue marketers The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant....
Members-only Competitive intelligence & analysis Total addressable market (TAM): Why it's important, and how to calculate it TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....
Members-only Competitive intelligence & analysis Total addressable market (TAM): Why it's important, and how to calculate it TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....
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