Brand marketing vs performance marketing: What you need to know

Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs....

When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth, an obvious question looms: Who should create content, and ultimately, who should own it?...

A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....

We could talk until the proverbial cows come home about how much we love product marketing. Here’s what a handful of our Top 100 Product Marketing Influencers said when we asked why product marketing rocks their boat…...

Our brand positioning strategy framework is a vital tool we've developed to help define how your brand or product is perceived in the market....

Get yourself a seat at the product strategy table with two things: Pivot tables, and talking to customers. Read more to find out how....

Mark Assini welcomes guest Kelly Anderson, Product Marketing Manager at Google. The pair discuss the role of product marketing in the cloud security space....

What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Join your PMM peers for 2 days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at the PMM Denver Summit....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Learn how to emphasize your users, empower your product teams, and prioritize your product’s value with Product-Led Growth Certified: Core....

Improve your cross-functional relationships with this API-based framework for communicating with internal teams....