Members-only Pricing Should product marketing own pricing? Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?...
Members-only AI Top AI terms everyone should understand Imagine if I earned a dollar every time "AI" popped up in conversation – I’d be sunbathing on a tropical island...
Members-only Metrics & OKRs Product launch metrics you and your team can't ignore As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....
Members-only Competitive Intelligence Are you more obsessed with your customers or your competitors? What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...
