Al Sargent

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Video demo recording guidelines

It’s not that I don’t appreciate that someone is willing to roll up their sleeves to produce something that can help out our customers, it’s just that video demos can go horribly wrong when what gets delivered doesn’t provide a good user experience....

To succeed in product marketing, do less

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Careers

To succeed in product marketing, do less

The best companies distill their value props into simple, memorable statements that are relevant to business needs. They are backed by credible, concrete proof points connected to technical reality and its often product marketers crafting the message maps that connect value props to proof points....