Members-only Metrics & OKRs A qualitative approach for tracking brand awareness “Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....
Members-only Customer & Market Research How to conduct and leverage user research as a marketer Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....
Members-only How to pivot your positioning in times of upheaval Since the COVID-19 outbreak hit hard in early 2020 and much of the world faced economic shutdown, businesses of all industries had to quickly pivot their models to cope....
