Members-only Developer marketing How technical PMMs manage sales enablement for a developer audience In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....
Members-only Membership content Sales enablement for technical product marketers Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....
Members-only Product Marketing Strategy What's the relationship between demand gen and product marketing? Farhan Manjiyani outlines what a successful demand generation and product marketing relationship should look like....
