Laura Hargreaves

Design thinking is an approach to innovation that emphasizes the user. It's something that can be learned, studied, and put into practice. You can refine your ability to generate truly effective and remarkable ideas, products, and marketing campaigns that revolve around the core needs of the user....

I lead the global product marketing team at Uber and today, I want to share with you six lessons I've learned over the past four years because in this time, I've defined, built and scaled the product marketing org....