Members-only Articles The default bias has a halo – and it’s more powerful than we thought What every product marketing leader needs to know about the default bias – and how we can put these findings to work....
Members-only Content Marketing How listening vs. reading alters consumers' interpretations of news As we see more consumers gravitate toward audio as their preferred content format, it’s crucial that we refine our strategies to optimize for this shift....
Members-only Brand marketing The power (and peril) of cringe in product marketing The strategic value of embracing "cringe" in product marketing—when this controversial approach builds authentic connections and when it spectacularly fails....
Members-only Video marketing The art of slowness: Why slow motion can improve your product marketing Discover how slow-motion can create memorable, emotionally resonant ads that capture audience attention and elevate brand storytelling....
Members-only Go-to-Market The Last Hurrah effect: What it means for product marketers and GTM strategies Discover 'The Last Hurrah Effect': Why people take more risks at week/month/year-ends and how marketers can leverage this psychology to improve GTM strategies and business outcomes....
Members-only Technology Navigating product launch timing in tech Learn how to align your launch with the right timing, even as you deal with leadership changes, new features, and market shifts....
Members-only Product Marketing Strategy Don’t turn on your product marketing engine before getting your fundamentals right Explore the importance of mastering product marketing fundamentals and why these principles should be the cornerstone of any marketing strategy....
Members-only Pricing How advertised reference prices influence pricing negotiations Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological strategy. For product...
Members-only AI Bot or not: Lessons on consumer reactions to algorithm vs. human decisions How can marketers design bot-interactions to resonate emotionally and drive lasting loyalty?...
Members-only Customer & Market Research Sentiment matters: Using attribute sentiment scoring to understand product reviews What is attribute sentiment scoring, how it works, and why it's important for product marketers....
Members-only B2C The power of nutritional labels: How educational campaigns shape product perception Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....
Members-only Consumer Psychology Behavioral economics in product marketing: Tapping into cognitive biases In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...
Members-only Leadership The role of emotional intelligence in product marketing leadership Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....
Members-only Customer Marketing Leveraging behavioral data to tailor product marketing campaigns Learn how behavioral data analysis transformed a struggling subscription service's marketing strategy, turning high acquisition but poor retention into sustainable growth through data-driven customer insights....
Members-only Leadership Creating and capturing value: Lessons from driving $40M in incremental sales Unlocking $40M+ in new business: Learn how data-driven thought leadership turns teams into trusted advisors....
