Pablo Ylarri

Pablo Ylarri is a seasoned product marketing leader with 20+ years in fintech and banking. Based in Buenos Aires, he leads product launches, messaging, and enablement in the LAC region. As a PMA Ambassador, he champions the LatAm PMM community.

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Managing engineering stakeholders who think marketing is just fluff

7 lessons for product marketers to manage engineering stakeholders who may dismiss marketing as "fluff," particularly in B2B environments....

Consistency at scale: overcoming market fragmentation in global GTM

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Go-to-Market

Consistency at scale: overcoming market fragmentation in global GTM

Lessons learned from working with a global team across 14 countries and three languages (English, Spanish, and Portuguese)....

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Building trust in the AI era: a PMM's guide to responsible innovation

Learn how Product Marketing Managers can build and maintain customer trust during AI adoption. Discover why responsible innovation and clear communication are critical to long-term success in the AI era....