Members-only Go-to-Market Why is GTM still the most important product marketing KPI? Go-to-market remains a key KPI for product marketers because it involves everything the role is meant to be, from connecting the product to market to aligning teams, driving adoption, and proving business impact....
Members-only Sales Enablement How to create winning sales battlecards [+ examples] Many companies include sales battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers....
Members-only Marketing Tools What kind of product marketing tools do your competitors use (from 3 years of data)? In product marketing, the right tools don’t just make your life easier, they also help you succeed – from aligning with cross-functional...
Members-only Developer marketing How long does it take developers to fully adopt your product? Developer adoption takes time – and it looks very different from traditional B2B buyer journeys....
Members-only Careers How far has PMM come in the last 6 years? PMMs are increasingly included in roadmap decisions, own key revenue metrics, and are recognized as vital cross-functional leaders....
Members-only Careers Why are PMMs spending more on professional development? Why are product marketers making personal and professional development such a priority?...
Members-only Metrics & OKRs Measuring product marketing success: Essential metrics & KPIs Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....
Members-only Developer marketing The State of Developer Adoption 2025 Report Download the report to stop guessing what developers want and start building experiences that actually work....
Members-only Developer marketing Top 11 technical writing skills for product marketers Technical writing might not be the flashiest part of product marketing, but it’s one of the most powerful....
Members-only Content Marketing 5 content marketing trends to keep an eye on in 2025 Marketing is changing fast and both individuals and companies are having to keep up. The brands that do so will stand out in 2025....
Members-only Careers What is the average global product marketing salary? Pay is one of those sticky subjects. No-one particularly wants to talk about it but everyone wants to know about it. How much do people across the pond get paid? What can I expect my salary to be as I move up the ladder?...
Members-only Content Marketing Your guide to performance marketing Dive into what performance marketing is, what you should invest in it, and how real-world companies are succeeding at it....
Members-only Developer marketing What are developer personas? Your complete guide Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience....
Members-only Product management Platform marketing: How you can use platforms to grow your business Explore platform marketing in its entirety, from real-life examples to benefits and how to use it to the max....
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