Teresa Garanhel

Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article....

In this article, we explore the world of hackathons, including what these events entail, their history, their benefits, and a few tips to get you started....

Building a great product is all about the details. Whether you’re creating an app, a platform, or a tool, understanding and defining product requirements is essential—after all, product requirements bridge the gap between what stakeholders are looking for and what developers can create....

Developer engagement isn’t just about attracting developers to your product—it’s also about building an ongoing relationship that encourages them to contribute, innovate, and advocate for your offerings....

Our State of Developer Marketing 2023/24 Report offers a bird’s eye view of the landscape, including where developer marketers are spending their budgets (and how big those budgets are in the first place)....

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

iSaaS (integration software as a service) is crucial for many companies’ tech stack. It helps you to improve your workflows, enhance collaboration, access real-time data, improve the developer experience and, therefore, satisfaction, easily scale and meet new needs, and more....

You’ll want to create the best possible experience for your developer audience, from content to a smooth onboarding process, in order for them to stay satisfied with your offerings and company....

We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....

We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....

A developer’s first impression of your product matters. What value do they see in it? Are there any features that jump out to them immediately? What journey are you taking your users on?...

From the start, Stripe took a developer-first approach, which paid off as 3.2 million active sites use their products – and the company is currently valued at about $95 billion. See how they pulled that off....

Understanding the sales funnel is vital when marketing a SaaS product. Discover the funnel stages and metrics you need to market software....

As a marketer, you know just how important it is to have a website that speaks directly to your target audience. When it comes to developers, the stakes are even higher....

Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....