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The definitive annual report on the product marketing profession is back for a fifth year – and it's yours to dive into right now.
Already an Insider member? Get the report (no form-filling required 😉) here.

Our annual State of Product Marketing report offers unrivaled insights into the world of product marketing. Based on responses from over 300 product marketing professionals, it's the essential guide to benchmarking your product marketing strategy and advancing your career in 2023.
Get your copy today to get the inside scoop on the product marketing landscape and the key trends impacting your profession.

Sales enablement toolkit | Product Marketing Alliance

Step up your sales enablement game. Learn from the best.

Account Expansion

Plan Template

A strategic template for your account-based marketing, sales, and management.

• Key business initiatives
• Account competitor analysis
• Sales opportunities, targets & risks
• ...and more!

Download the free template

Account Expansion

Plan Template

A strategic template for your account-based marketing, sales, and management.

• Key business initiatives
• Account competitor analysis
• Sales opportunities, targets & risks
• ...and more!

Download the free template

Transform the channel

for XaaS success

Grab your copy and discover how you can optimize your partner channel effectiveness and tackle the challenges you may face in 2023 when developing, and selling, new XaaS solutions.

Download guide

Transform the channel

for XaaS success

Grab your copy and discover how you can optimize your partner channel effectiveness and tackle the challenges you may face in 2023 when developing, and selling, new XaaS solutions.

Download guide

Transform the channel

for XaaS success

Grab your copy and discover how you can optimize your partner channel effectiveness and tackle the challenges you may face in 2023 when developing, and selling, new XaaS solutions.

Download guide

What can you expect?

A helluva lot of invaluable insights - that’s what.

We’ve scoured the globe for perspectives from product marketers at varying career stages, to paint a vivid picture of what the PMM landscape looks like in 2023.

Brace yourself not only for an unrivalled perspective of the present, but also for comparisons to the past, and what the future holds for practitioners worldwide.

• How product marketing has changed since last year
• Roles, responsibilities, and team infrastructure
• Product marketing KPIs
• Product marketing highlights and challenges
• The evolution of AI and its role in product marketing
• Product marketing budgets
• The value of product marketing

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Why this report’s essential for you?

The State of Product Marketing Report 2023 is jam-packed with an array of transferable insights geared towards propelling your practice.

Unsure how your team should be structured? This report provides you with insights from all angles, from humble start-ups to large enterprises.

Desperate to dive on the AI bandwagon, but not sure where to start? Check out how AI’s being used by product marketers.

Unsure how to spend that all-important product marketing budget? Gain inspiration from product marketers who’ve also had to be shrewd with their PMM picket money.

This 138-page report is guaranteed to open your eyes and help you thrive and survive in the product marketing world.