Want to establish an exceptional sales enablement program? This eBook breaks down the essential pillars you need to know.

Download now and become an invaluable asset by mastering sales enablement functions and optimizing your teams.

Here's what you'll discover inside:

  • How product marketing has changed since last year
  • Roles, responsibilities, and team infrastructure
  • Product marketing KPIs
  • Product marketing highlights and challenges
  • The evolution of AI and its role in product marketing
  • Product marketing budgets
  • The value of product marketing

With insights informed by our comprehensive Sales Enablement Certified: Core course, this eBook equips you to build, run, and optimize a world-class enablement program.

You'll gain a deeper understanding of enablement's core pillars, setting your team up for enablement success.

If you're ready to transform your sales strategy and help your reps thrive, this is essential reading.

What can you expect?

A helluva lot of invaluable insights - that’s what.

We’ve scoured the globe for perspectives from product marketers at varying career stages, to paint a vivid picture of what the PMM landscape looks like in 2023.

Brace yourself not only for an unrivalled perspective of the present, but also for comparisons to the past, and what the future holds for practitioners worldwide.

  • How product marketing has changed since last year
  • Roles, responsibilities, and team infrastructure
  • Product marketing KPIs
  • Product marketing highlights and challenges
  • The evolution of AI and its role in product marketing
  • Product marketing budgets
  • The value of product marketing

Why this report’s essential for you?

The State of Product Marketing Report 2023 is jam-packed with an array of transferable insights geared towards propelling your practice.

Unsure how your team should be structured? This report provides you with insights from all angles, from humble start-ups to large enterprises.

Desperate to dive on the AI bandwagon, but not sure where to start? Check out how AI’s being used by product marketers.

Unsure how to spend that all-important product marketing budget? Gain inspiration from product marketers who’ve also had to be shrewd with their PMM picket money.

This 138-page report is guaranteed to open your eyes and help you thrive and survive in the product marketing world.