Members-only Customer Marketing The role of customer advocacy in sales and support While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated....
Members-only Salary Product Marketing Salary Survey: 2024/25 Results Uncover product marketing salaries worldwide: Our 2024/25 report delivers key compensation trends and benchmarks....
Members-only Membership content One simple rule for better messaging Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that buyers actually care about....
Members-only Articles Top 100 Product Marketing Influencers, 2024 A showcase of industry-leading product marketers making transformative impacts through bold strategies and cutting-edge thinking in 2024....
Members-only Metrics & OKRs How to run a successful OKR review Learn how to streamline meetings, track progress, and drive success of OKR reviews with actionable insights and best practices....
Members-only AI Bot or not: Lessons on consumer reactions to algorithm vs. human decisions How can marketers design bot-interactions to resonate emotionally and drive lasting loyalty?...
Members-only Membership content Don’t just be a PMM – be a strategic leader Discover two powerful frameworks to elevate your product marketing role and position yourself as a strategic leader....
Members-only Careers Redundancy: A survivors' guide Navigate job loss confidently: Assess your finances, update your resume, use your network, and transform redundancy into a career opportunity....
Members-only Awards Product Marketing Awards 2024: Your winners We crunched the numbers and whittled down the list, and finally, we're thrilled to unveil 2024’s winners of the Product Marketing Awards!...
Members-only Events Reflections from the Product Marketing Summit in Chicago Wanna attend a product marketing event for your L&D? Here's what a product marketer learned at the Product Marketing Summit in Chicago....
Members-only Membership content Beyond the glass ceiling: Making your career work for you Lessons on breaking through self-doubt, leveraging product marketing strengths, and building a career as a successful CMO....
Members-only Careers How I got my job through the Product Marketing Alliance community Join Jonathan Maimon as tells his story of how an initial Slack message in the PMA community led to his next job....
Members-only Customer & Market Research B2B market research: How much data is enough? For many research objectives, a modest sample size is enough to support decisions. Here's why....
Members-only Customer & Market Research Sentiment matters: Using attribute sentiment scoring to understand product reviews What is attribute sentiment scoring, how it works, and why it's important for product marketers....
Members-only Membership content 3 AI use cases to elevate your strategy Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....
