Members-only Product Demos How to create awesome product tours your customers will love Look, we've all been there: you’ve signed up for new software or a new tool, and the moment you log...
Members-only Pricing How to communicate your AI pricing model Dive into AI pricing with Ismail Madni. Explore customer-centric strategies and real-world examples from Intercom and GitHub. Learn to craft pricing models and narratives that showcase your product’s value – a win-win for companies and customers alike....
Members-only Video marketing 3 proven strategies to boost your video retention rates Struggling to make product videos that sell? Discover 3 unfailing strategies to captivate viewers and skyrocket conversions....
Members-only B2B What should a B2B post-sale journey look like? Join Jess, a Senior Customer Marketer at Gong as she explores the critical role of the post-sale journey in B2B success. Unlock proven frameworks that enhance customer experience and foster business growth....
Members-only B2C Winning the online shopper: The power of compelling product pages Dive in to the challenges of competing in a digital-first environment, how to create product pages and content, and leverage tech to win at scale in digital retail....
Members-only Competitive Intelligence 4 steps for building a strategic competitive intelligence program Join Director of Product Marketing Maureen West as she outlines how to establish a competitive intelligence program that will empower your business to make better, more informed strategic decisions....
Members-only Customer & Market Research Turning conversations into insights with social listening Tap into online conversations and uncover consumer insights through social listening. Learn strategies for effective social media monitoring....
Members-only Product Marketing Strategy Product marketing vs. channel marketing What's the difference? Unraveling product marketing vs. channel marketing: Explore the meanings and 4 key differences between these marketing disciplines....
Members-only storytelling Pressure-testing your product stories: A 7-step framework In a sea of content, make your product story stand out. Ada Story introduces a seven-step framework for pressure-testing your product stories, ensuring they resonate with your audience....
Members-only Metrics & OKRs How product marketers can get more from social media data Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best....
Members-only Customer Marketing Validating customer needs in a world of “shiny objects” Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...
Members-only Customer Marketing 5 key customer obsession strategies Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....
Members-only Startup Achieving product market fit for startups: From 20 product marketing experts In this article, we'll explore the concept of product market fit, and provide practical strategies for optimizing your product to achieve the same level of success....
Members-only Developer marketing Where are developer marketers spending their marketing budget? Our State of Developer Marketing 2023/24 Report offers a bird’s eye view of the landscape, including where developer marketers are spending their budgets (and how big those budgets are in the first place)....
Members-only Startup Building a product marketing org at a hyper-growth startup Reveal key tactics for building a stellar product marketing org to propel a hyper-growth startup. Turn your team into a finely tuned PMM machine....
