Articles

We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....

Let's explore the nuances of various experimentation methods, their applications, and the impact they can have on shaping successful B2C products....

Welcome to space camp! Today, we’ll be talking about launching products and how to turn that process from a chaotic cost center into a revenue-driving, repeatable competitive advantage....

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

In this post, we’ll explore key principles of consumer psychology to uncover what really makes B2C buyers tick. You’ll learn how to get inside the minds of your customers so you can optimize messaging, pricing, and product features for maximum appeal....

Let's be honest – as product marketers, we're drowning in data. Every click, view, and interaction is quantified, creating a sea of data that we must navigate.  Amidst this data deluge, a beacon of clarity emerges: the One Metric That Matters....

Let's explore five key elements that high-quality product videos must have to showcase your product in compelling ways, leading viewers to take the plunge and buy....

My name's Shaziya Bandukia and in this article, I'm going to talk to you all about building a Voice of Developer program....

Imagine a world where your growth tactics are more effective, you don’t need more budget to scale, and you don’t have to use discounts that dilute your brand value. That’s the opportunity that behavioral economics offers. I’m going to help you unlock that reality today with just three simple steps....

The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....