Members-only Careers How to turn experience into interview-winning proof points: Part two Hiring managers don’t want buzzwords. They want proof – and you’ve got it....
Members-only Membership content 7 product marketing lessons from the trenches Atlassian’s Jeremy Hemsworth reveals seven hard-won lessons from his time at Microsoft, Salesforce, Ramp, and beyond....
Members-only Competitive Intelligence How we boosted win rates from 16% to 45% and drove $1.2M in revenue in 90 days The story of how Affinity launched a focused, cross-functional competitive intelligence campaign that tripled their win rate against that vendor and drove over $1.2 million in revenue in just 90 days....
Members-only Content Marketing Content for niche audiences: strategies that deliver results 3 proven strategies for creating content that connects with niche professional audiences and drives real engagement....
Members-only Developer marketing How long does it take developers to fully adopt your product? Developer adoption takes time – and it looks very different from traditional B2B buyer journeys....
Members-only Customer & Market Research The five steps of the consumer buying process: Explained The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...
Members-only AI Prompt engineering and AI skills for product marketers Ready to up your AI game? Learn how to harness AI tools for faster, more personalized content creation....
Members-only Developer marketing When to get technical and when not to in product marketing There’s a time and place to introduce technical detail, but the challenge is knowing how much to reveal and when, so that you're always reinforcing value, not overwhelming it. Learn more....
Members-only AI Building and managing AI teammates: A strategic playbook Build custom GPTs to save time on repetitive tasks, from pitch decks to battlecards, and take your PMM strategy to the next level....
Members-only Careers How to turn experience into interview-winning proof points: Part one Ready to land that role? Learn how to turn your experience into compelling interview evidence....
Members-only Developer marketing Weighing your options when deciding between developing systems or using third-party tools At some point, you may hit a crossroads – should you continue using third-party software tools, or just develop your own?...
Members-only Membership content Beyond the launch: Unlock the levers to drive real revenue growth How to drive revenue growth, boost pipeline, and impact sales velocity after your product launch....
Members-only Careers How far has PMM come in the last 6 years? PMMs are increasingly included in roadmap decisions, own key revenue metrics, and are recognized as vital cross-functional leaders....
Members-only Customer Retention Retention is the new growth: Unlocking the power of the PMM–CS partnership Don’t just win customers – keep them with PMM and CS teamwork....
Members-only Careers How to start a career in product marketing: The insider guide Starting a new job is scary. It is especially nerve-wracking when you don’t know a lot about the industry you’re going into. Transitioning into a new job in product marketing is no different....
