Members-only Go-to-Market How to successfully leverage email as a channel for a GTM With the high volume of emails your audience is receiving each day, ensure you are optimising your email strategy to stand out and not get lost in an inbox with 1000 unread messages....
Members-only Membership content A PMM’s guide to building trust through community-led growth What’s the secret to product growth? Building trust through community engagement. Find out how to make it happen....
Members-only Product Marketing Strategy Spin the wheel and beyond: How gamification is reshaping eCommerce Explore gamification strategies to increase engagement, loyalty, and conversions....
Members-only Positioning & messaging Technical depth vs. accessibility in product messaging Master the art of turning technical jargon into language your customers can understand....
Members-only Membership content 12 AI tools to enhance your product marketing Say goodbye to bottlenecks! Here’s how to use AI for competitive research, content creation, personalized marketing, and more....
Members-only B2B How to build an ROI calculator for B2B marketing An ROI calculator is a tool to help your sales prospects quantify the value that they would get from using your product....
Members-only Content Marketing How listening vs. reading alters consumers' interpretations of news As we see more consumers gravitate toward audio as their preferred content format, it’s crucial that we refine our strategies to optimize for this shift....
Members-only Sales Enablement What marketers can learn from sales conversations Deeply listening to your customers at scale results in more strategic decisions across marketing, sales, and product. Learn more....
Members-only Product Marketing Strategy The power of prioritization in product marketing By adopting a clearly defined process of prioritization, the product marketing manager becomes a valuable driver of company's growth....
Members-only Membership content Finding the freemium threshold: Driving growth without undermining value Discover how to use emotional triggers, habit formation, and “inbefreemium” tactics to drive premium conversions and boost retention....
Members-only Product Launch The 90-day product launch roadmap: From kickoff to release Any 90-day runway to launch will feel just a little scary. You have just three months to strategize, align, create, and execute a launch plan that will help you reach your big, hairy, audacious goals....
Members-only Careers How to succeed in your first product marketing role Proven strategies that will help you navigate your early days as a first-time PMM, giving you a head start and setting you up for success....
Members-only Careers Building a global personal brand as a remote product marketer Actionable strategies to establish thought leadership, expand professional networks, and gain industry recognition – regardless of location....
Members-only Customer & Market Research Common challenges of TAM research Learn about the common challenges of TAM research, from vague data to choosing the right market definition, and discover practical tips to build confident, data-backed estimates....
Members-only Membership content The 4 secrets of a strong business strategy Most businesses get strategy wrong. Here’s how to rethink it....
