Brand strategy

[Topic] Branding is a pretty broad concept but it basically covers everything that builds a perception of your company. It includes logos, design, marketing tone of voice, mission statement and philosophy, and more.

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Navigating cultural sensitivity in global influencer campaigns

Cultural missteps can break a brand. Discover key strategies for running influencer campaigns that resonate across global markets....

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Brand strategy

Brand marketing vs performance marketing: What you need to know

Blending both strategies helps you create a marketing approach that drives results and builds a lasting brand....

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Brand strategy

Top strategies for creating a standout brand in 2025

Discover proven strategies for creating a brand that cuts through the clutter, resonates with your audience, and leaves a lasting impression on your customers....

An inside look at Liquid Death's marketing strategy

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Brand strategy

An inside look at Liquid Death's marketing strategy

Here's now Liquid Death managed to disrupt the bottled water industry....

The growing importance of influencer marketing

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Brand strategy

The growing importance of influencer marketing

Influencer marketing is a crucial part of many brands’ marketing strategy – social media has changed the way people interact and consume content, and influencers can be the bridge between brands and audiences, helping you to build trust....

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Brand strategy

Naming in the age of AI: How technology is changing the way we brand

Struggling to find the right name for your brand? Learn how AI, social media, and the metaverse are revolutionizing naming and branding. This article dives into the future of business names, offering actionable insights on staying relevant in the digital age....

Nostalgia marketing: Using the past to create emotional connections

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Brand strategy

Nostalgia marketing: Using the past to create emotional connections

Explore why Gen Z craves '90s nostalgia and how brands turn this longing into marketing gold. Psychology, examples, and tips inside....

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Brand strategy

How brand perception drives unbreakable customer advocacy and loyalty

The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....

8 ways to authentically bring
your company’s values to life

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Brand strategy

8 ways to authentically bring your company’s values to life

Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce....

How B2B brands can build trust
with customers

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Brand strategy

How B2B brands can build trust with customers

B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....

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Brand strategy

How the right brand strategy can drive performance marketing

Boost revenue growth! Link branding with performance marketing using data. Show branding drives financial success....

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Brand strategy

The importance of brand experience (BX)

Discover the importance of brand experience to your marketing and organization, and what you can learn from real-life brands that do it successfully....

The ultimate revenue marketing glossary: Key terms explained

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Revenue marketing strategy

The ultimate revenue marketing glossary: Key terms explained

Read over 100 definitions in our glossary of revenue marketing terms to help you navigate the complex world of marketing with ease....

Brand strategy

[Topic] Branding is a pretty broad concept but it basically covers everything that builds a perception of your company. It includes logos, design, marketing tone of voice, mission statement and philosophy, and more.

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