Competitive Intelligence

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

Crush your next competitive intelligence project....

As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....

Tune into our brand-new podcast series, Meet the Masters, and join Alex McDonnell, Market & Intelligence Lead at Airtable to discuss all things competitive intelligence, how to disseminate your intel, and much more....

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....

Hila Lauterbach, Senior Director of Product Marketing at SpotOn, explains how to create a competitive intelligence adoption playbook for your organization....

Complete the survey and help us write a report that’ll hone in on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Learn more Enjoyed this video ? Why not check out some related reading 👇 What is Competitive Intelligence? Complete CI GuideCrush your next competitive intelligence...

In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....