Customer & Market Research

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

Join me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today...

Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to gain a deeper understanding of your target audienceI’m...

Know what resonates, fix what doesn’t, and create a seamless customer journey....

Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....