Members-only Survey State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only Podcasts Meet the Masters: Customer Research with Lauren Culbertson Tune into our brand-new podcast series, Meet the Masters, and join Lauren Culbertson, Co-founder and CEO of LoopVoc to discuss all things customer research, how to avoid common mistakes, and much more....
Members-only Customer Retention How to better understand the customer journey and address pain points Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....
Members-only Customer & Market Research Establishing a market sizing framework: TAM, SAM, and more [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Total Addressable Market: How to calculate TAMIn this blog post, I’...
Members-only Customer & Market Research What is customer and market research? Everything you need to truly embody the voice of the customer....
Members-only Product Marketing Strategy How to create a product marketing strategy A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....
Members-only Customer & Market Research Market sizing for new products [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Product Market Fit: everything you need to knowWith our complete guide,...
Members-only Customer & Market Research Method marketing: How to gain a deeper understanding of your target audience I'm Sangita Sarkar, VP of Marketing at Level Ex, Inc. & today I'm going to be talking to you about method marketing. It's a methodology that I've developed over the course of my time in the gaming industry, which has been the better part of a decade......
Members-only Certifications Want to level up as a PMM? Take our Market Research Certified: Masters course Our brand new course, Market Research Certified: Masters, has been built to help you streamline your approach for success and become the expert researcher for your company....
Members-only Customer & Market Research How to conduct and leverage user research as a marketer Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....
Members-only Customer & Market Research How to define your audience as a marketer [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Value marketing: How to resonate with your customers’ valuesUnlock the secret...
Members-only Customer Marketing Expand your skillset with Customer Marketing Certified: Core Our brand new course, Customer Marketing Certified: Core has been built to provide you with everything you need to make an impact in customer marketing....
Members-only Customer & Market Research How to use market trend analysis to build business strategies Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings....
Members-only Customer & Market Research How to build a business case and get your idea approved In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....
Members-only Customer & Market Research Why is market research important in product marketing? Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry....
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