Developer marketing

But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....

When marketing to developers, or any other audience for that matter, you need a strategy in place. Take a look at ours....

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....

Learn more Enjoyed this video ? Why not check out some related reading 👇 What is Developer Marketing (B2D)?Developer marketing combines tactics designed to...

Developer marketing experts share experiences and insights on scaling developer outreach & engagement programmes at some of the largest tech brands across the world....

Learn more Enjoyed this video? Why not check out some related reading 👇 Nailing your GTM strategy with the 4 A’sSusan “Spark” Park...

Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience....

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

You can use content to build trust with developers, get new leads, increase conversions, grow relationships, and so much more. Whether you’re looking to increase brand awareness or drive more sales, you need content....

There's a lot of buzz around blockchain. Everybody's talking about it, right? The word is out, but not a lot of people really understand what blockchain is. How much do you know about it? Is it kind of new for you?...

One of the more enduring misconceptions perpetuated within DevRel circles is developers’ hatred of marketing....

Averie and Mark dig into how developer product marketing and traditional product marketing differ. They also discuss the challenges and benefits of marketing to developers, and why developer PMM is likely to become a big part of the larger PMM landscape....

We caught up with Shaziya Bandukia ahead of her participation in the Developer Marketing Summit....

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

We caught up with Ronak Ganatra ahead of his participation in the Developer Marketing Summit. Ronak discusses how to market invisible products, such as APIs, to a technical audience....