Members-only Membership content How should marketers engage with customers? My name is Alex Ruddock. At Influitive, we think about advocates all the time. You have a bunch of different types of customers – you have your happy customers, your neutral customers, and dissatisfied customers. They can all advocate. I'm going to share how best to engage with them....
Members-only Executive Peer Councils Join an exclusive and intimate table of Product Marketers at the top of their field once a month to share successes, tackle problems and discuss trends within the industry....
Members-only Competitive Intelligence Why competitive intelligence programs fail and what to do about it My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....
Members-only Customer Retention How to better understand the customer journey and address pain points Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....
Members-only Membership content How to build a sustainable product growth strategy Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....
Members-only Membership content Introducing a cross-functional Go-to-Market framework to a 170-year-old company My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders....
Members-only Membership content How to structure your growing product marketing team Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....
Members-only Membership content How to build a product marketing team from scratch With more companies recognizing the value of product marketing, we asked a panel of experts for their advice on how to build a team from the ground up....
Members-only Membership content The dream team: Product management and product marketing My name’s Priyanka Gotika, Senior Product Marketing Manager at Ansys. I'm going to focus on the dream team: product management and product marketing, and how the two can work together to get things done....
Members-only Membership content Sales enablement for technical product marketers Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....
Members-only Careers What product marketers can learn from salespeople Salespeople and product marketers are two sides of the same coin. Learn how PMMs can collaborate with and learn from sales to strengthen the business....
Members-only Membership content How Salesforce enables sales at scale Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success....
Members-only Developer marketing Understanding developer demographics, personas, and segmentation In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....
Members-only Enterprise How to structure your team for enterprise cross-selling This article looks at how to grow a product marketing org through a B2B enterprise lens, including the "how", challenges, and solutions....
Members-only Customer & Market Research Method marketing: How to gain a deeper understanding of your target audience I'm Sangita Sarkar, VP of Marketing at Level Ex, Inc. & today I'm going to be talking to you about method marketing. It's a methodology that I've developed over the course of my time in the gaming industry, which has been the better part of a decade......
