Personas

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Persona studies [Q&A with Udemy for Business]

Whether you're new to personas or a seasoned pro looking to refresh and refine, Grace Kuo, Director of Product Marketing at Udemy for Business has some excellent advice on persona studies just for you!...

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Go-to-Market

The 5 key ‘personas’ behind an award-winning Go-to-Market team

Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org....

The 5 key personas behind an award-winning GTM team [VIDEO]

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Go-to-Market

The 5 key personas behind an award-winning GTM team [VIDEO]

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B2B

B2B user persona template

Gain deeper insights into your target market and tailor your marketing efforts effectively....

Content

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Persona path

Continue your professional development with this 7-week persona program....

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Persona toolkit

Nail your personas. Propel your product....

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Personas

Personas are fictional characters you create based on research, and they represent segments of your market. Find out more....

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Personas | OnDemand

So you want to upskill in personas? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....

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Personas templates | PDFs

Whether you're B2B or B2C, on or offline, we've got persona templates, examples, and question master lists for any product marketer, in any industry, serving any customer....

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Week 4: understanding user personas

From what user personas are and why they're so important, to a couple of B2B templates to implement in your org, week four of the path's got it all....

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Week 5: personas + jobs-to-be-done

Combining your personas with jobs-to-be-done is one surefire way to take them to the next level. Here's a bunch of resources to help you do just that....

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Week 6: personas with a difference

Learn from product marketing leaders at Redgate Software and Citrix on how they did - and you can - innovate your current approach to personas....

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Week 7: persona case studies

From seller personas to the internal product marketing personas at G2, soak up some case studies and different perspectives on personas in practice....

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What are personas? [eBook]

Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas!...