Members-only Videos Maximizing your product's true value through effective pricing strategies The video discusses the importance of effective monetization and pricing strategies, emphasizing the role of product marketers in ensuring product success. It highlights the significance of understanding the value exchange for products, different monetization strategies for customer segments, and th...
Members-only Videos Pricing and packaging: PLG and sales-led growth from 0 to $100M+ ARR Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting...
Members-only Videos How to influence the pricing and packaging strategy and drive adoption Denesh Chandra, CMO at Stratola, introduces the panel and shares his background in pricing. Matt Hurley and Werner Chung discuss customer-centric pricing strategies at Amazon and Solv. The involvement of multiple stakeholders in pricing decisions is highlighted, emphasizing the importance of pricing...
Members-only Pricing Should product marketing own pricing? Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?...
Members-only Videos You don't need a red stapler to deliver great pricing and packaging Discover how you can achieve success in pricing and packaging without the need for a red stapler. Join us as we explore the importance of product marketing and its impact on revenue growth. Learn from industry experts with over twenty years of experience in the B2B SaaS industry. Gain insights on ho...
Members-only Videos Mastering pricing in the subscription economy Discover the secrets to mastering pricing in the subscription economy with this insightful video. Join us as we delve into the power of pricing and explore success stories from SaaS companies. Learn the blueprint for pricing success and how it can drive growth and customer loyalty. From the rise of...
Members-only Pricing More than just a number: How product marketing helps shape the pricing strategy Pricing is one of the most strategic topics within an organization, and at the same time, one of the most challenging for product...
Members-only Videos Pricing and packaging: Working as a cross-functional team Discover the secrets to successful marketing strategies that drive results! In this video, we dive deep into the world of customer success and how it intertwines with effective sales tactics. Learn from industry experts about the latest trends and best practices that can elevate your marketing game....
Members-only Videos Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty The speaker, an expert in pricing and product marketing, shares insights on the complexities of pricing in the AI landscape. He emphasizes the need for a holistic approach to pricing, urging companies to validate their value propositions and adapt their models as necessary. Drawing parallels between...
Members-only Pricing Why most pricing fails – and how to fix it [Video] Shah Choudhury of Salesforce shares his journey, pricing strategy insights, and how AI is shaping the future of product marketing....
Members-only Videos Messaging your AI pricing model Unlock the secrets to effective marketing strategies that drive customer success! In this engaging video, we delve into the essential tactics that top marketers use to enhance their sales processes. Discover how to leverage customer insights to tailor your marketing approach and boost your revenue....
Members-only Videos Pricing mastery: Choosing the ultimate model to outshine your competitors Madhup Mishra, Senior Vice President of Product Marketing, SmartBear...
Members-only Membership content Finding the freemium threshold: Driving growth without undermining value Discover how to use emotional triggers, habit formation, and “inbefreemium” tactics to drive premium conversions and boost retention....
Members-only Pricing How to price a product: Your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
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